As the holidays approach, the hustle and bustle of travel, family gatherings, and seasonal chaos might make you wonder if now is the right time to sell—or if it’s better to wait until 2026. But here’s the reality:
Waiting could mean missing out on a prime opportunity. While many sellers step back during the holidays, leaning in could give you a real advantage. Here are four reasons selling now might work in your favor:
1. Buyers This Season Are Serious
Don’t be fooled by the holiday lull. While casual shoppers may take a break, the buyers actively searching now are motivated and ready to act—often looking to close before the new year. According to Zillow:
“While more buyers have tended to shop in the spring and summer months, those shopping in the winter are likely to be motivated — often moving because of a job relocation, change in financial situation, or change in family needs.”
These buyers are serious, focused, and ready to make a move—the exact kind of clients you want.
2. You Can Control Your Schedule and Showings
Many homeowners shy away from selling during the holidays to avoid juggling showings amid travel and festivities. But the truth is, you have control over your schedule. You can set showing times that work for you and keep your plans intact. With the right agent, managing your calendar, showings, and stress is completely doable.
3. Less Competition from Other Sellers
Fewer homes tend to hit the market during this season, giving your property a chance to stand out. Lisa Sturtevant, Chief Economist at Bright MLS, notes:
“As we approach the end of the year, listing activity tends to slow and would-be sellers decide to wait until after the new year to list.”
A seasonal dip in inventory means your home could capture more attention, especially if it’s well-priced and presented beautifully.
4. Holiday Decor Can Make Homes Feel More Inviting
Seasonal touches can make your home feel cozy, warm, and inviting—helping buyers envision making memories there. Tasteful decorations often enhance the appeal of your property, as long as you keep things simple and let your home’s natural charm shine.
Bottom Line
There are plenty of reasons to list (or keep) your home on the market this time of year.
If you want to discuss strategies to make the most of the season in our market, let’s connect.