If you’ve been waiting for the perfect opportunity to find a home that matches both your style and your budget, that moment may be here. Today’s market is giving buyers something they haven’t seen much of lately: a chance to get the home they want and a deal that works for them. With more brand-new homes available and builders offering enticing incentives, buyers are in a stronger position this season than they might expect.
Here’s why this moment matters and why working with a local agent can make a difference.
1. More New Homes Are on the Market—For a Limited Time
There’s currently more new construction available than usual, which means buyers have access to:
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Modern, innovative communities
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Move-in-ready homes
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A variety of floor plans to choose from
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Upgraded designs and contemporary features
However, this variety may not last long. Data from Zonda shows that although it may feel like new homes are everywhere, builders have actually been slowing the pace of new starts over the past few years. This slowdown helps prevent overbuilding nationally but also indicates that today’s inventory may be the widest selection we’ll see in some time.
Redfin reports that about 27% of homes on the market today are new builds—higher than average but the lowest share in four years. The lesson? If you want more choices, now is the time to look.
Why the pullback? Builders are focusing on selling existing inventory rather than starting new projects, which brings us to the next advantage.
2. Builder Incentives Are Bigger Than Ever
To sell the homes they already have on the market, builders are offering perks that make buying new construction more affordable. Some of the most popular incentives include:
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Price Reductions: Builders are lowering prices to attract buyers.
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Closing Cost Assistance: Many builders cover thousands in fees to reduce upfront costs.
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Free Upgrades: Premium finishes, appliance packages, and designer touches included at no extra cost.
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Mortgage Rate Buydowns: Builders pay to lower your mortgage rate, reducing monthly payments.
These incentives are widespread. According to the National Association of Homebuilders, 65% of builders are currently offering some type of sales incentive, and in November, 41% reported cutting prices, the highest level seen in the post-COVID era.
Typically, incentives increase in the spring as buyer demand grows, meaning acting now could give you the best selection and the most savings. With the guidance of a local agent, you can navigate these offers strategically and secure some of the best deals seen in years.
Bottom Line
Right now, buyers have a unique advantage: more options, generous incentives, and the opportunity to purchase a new home at a better value. Working with a trusted local agent—not the builder’s representative—can simplify the process and help you make the most of this rare window of opportunity.
If owning a brand-new home for less than you expected sounds appealing, now may be the perfect time to explore your options.